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07 April 2011

ToMoWanted High Street Not Haute Street






Today's Most Wanted... Is a bit of a rant... As an avid shopper of the high street and occasional dabbler in designer goods (namely great accessories or jeans), I like to mix and match the two. It's a formula that just works for me, however i'm finding the lines are increasingly blurred. What were once dependable stores for 'cheap fix' have somehow got into the habit of upping prices on the premise of luxury, better design and limited editions, which in reality often don't live up to their hefty price tags. When a high street store starts retailing a dress at £180 I don't want it to be made of acetate and I definitely don't want to part with that kind of money unless something feels really special. For the same price you can have a great designer piece, support new talent and craftsmanship or simply treat yourself, and why not? With some inside knowledge of the industry I know a designer label isn't always synonymous with quality or even cutting edge design but a lot of it is and we should embrace that point of difference. There's no reason for the high street to start competing, we already have the 'middle ground' covered with Whistles and Reiss thank you very much, so lets start concentrating on great collaborations and dresses at reasonable prices. It's not a snobby thing (i'm a high street lover) but I love it because it is high street, not because it's trying to bridge the designer gap...

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